Creativity is typically used to refer to the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas in some specific context. In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices, while the term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process.
Our ability to be creative and innovative in an organisation is hugely dependent on the culture and accepted norms of that organisation. But if our future pipeline of products, services and ideas comes from the ability of our employees to be creative then we need to understand, support and encourage this process.
We can help you drive greater creativity and innovation in your organisation.
- Understanding the 2 Hemispheres of the Brain
- Lateral Thinking
- Creativity as a Business Tool
- Constraints and Barriers to Creative Thinking
- Ways for Overcoming Barriers
- Exploring Idea a Generation Processes
- Knowing How to See
- Inspiring Words
- The Six Thinking Hats
- Brainstorming to Achieve Goals
- Effective Problem-solving Sessions
- Productive Meetings
- Mind Mapping and TRIZ
- Applications of TRIZ
- The Power of Opposite Thinking
- Asking “What If?”
- Encouraging Alternative Views of Reality
- Remembering by Association
We design creativity & Innovation programmes to suit your organization. We also work with your management team to ensure your culture supports your creative ideas.